The Race Is On
Thursday, December 2nd, 2010The neck and neck race that we see developing here may not hold the glitz and glamour of a Kentucky Derby or Indianapolis 500 but the stakes are much higher. This race is for the coveted first to market title for the latest and greatest anti-obesity drug carrying the FDA seal of approval. And what is waiting at the finish line for those who make it? A share of the estimated $30 billion spent on weight loss each year. With only $200 million currently spent on prescription drugs, the pay off could be huge. The ride hasn’t always been smooth for the three front runners, Orexigen Therapeutics, Arena Pharmaceuticals Inc. and the current leader, Vivus as they head into the apparent home stretch.
Hurdles that must be overcome by pharmaceutical companies in the area of weight loss include: at least a 5 percentage point difference between trial subjects that are taking the drug and a control group taking a placebo, minimizing side effects such as heart disease and psychiatric episodes and showing an improvement in co-morbidities (related diseases such as diabetes, high cholesterol and high blood pressure) to encourage insurance companies to pay for treatments.
Sanofi-Aventis SA, Pfizer Inc. and Merck & Co. are just a few of the past hopefuls that dropped out of the race due to one or more of the above reasons. (more…)
